MySpace was the leading social networking site just a couple of years ago. Unfortunately for them, FaceBook came out like gangbusters and offered a simple layout that was easy to follow without all the bells and whistles that clogged MySpace and made pages take eons to load up. Now, MySpace is revamping their format in order to compete with FaceBook on a different level.
Myspace is looking to go more as an entertainment resource than a social networking site. It is the bands and the entertainment industry that are still seeing success on the site so it only makes sense that this would be the way to go.
The first thing that is being restyled is the logo along with the brand. The “MySpace” that we all can relate to is making the subtle change to “Myspace”. While this may be a small change, the owners are hoping that it is enough to make the revamp successful. The total revamp is due to be completed by the end of November.
Many are questioning whether or not it may be too late for Myspace to be able to get the support and viewers back that they have lost in the past few years. One area that they are heavily marketing too is the entertainment side of social networking. This is not surprising considering they already offer music playlists for those who are still on the site. This may be the one area that is keeping the dedicated few coming back to listen to their playlists while checking in on those who still consider Myspace their home.
If this new direction does not work out, it is really not a big loss for Myspace because they really have nothing to lose. It’s a gamble that is either keeping them at the bottom of the rung or that propels them back into the competitive market, just not the social networking market. The only way for them to go is up so these changes are more than likely well worth it.
The biggest problems are the technical challenges that the site has to overcome in order to get their revamp up and running. This is also costing them quite a few dollars which they desperately need to have pay off in the future with the new format. If this were a new site that was making its debut, the out of the gate popularity would not be in question as they would not expect as much.
The good news for the users is that they are not losing their accounts with the changes. They are still able to go to their home pages and stay connected as always. While this revamp may allow Myspace to compete again, it is not for sure that the tactic can bring back all the supporters that have been lost.