John Mayer and Twitter are no more, as reported at The Washington Post. The 32-year-old rocker will increase his participation on another social networking site, Tumblr.
How many Mayer fans will go to Tumblr now that John Mayer and Twitter are no more?
John Mayer’s page on Tumbler is called One Forty Plus. Says Mayer, “I had 3.3 million Twitter followers back in April when I announced that I’d be predominantly posting on Tumblr, a site that takes all of 25 seconds to sign up for. Five months later I have just passed 50,000 followers, a fraction of my Twitter base…I will leave the opining up to you, but I think I made the right move.”
If John Mayer left Twitter because he’s not big on social networking, that clearly isn’t it. Every social networking site is going to label itself to sell. Tumbler wants everyone to believe it’s the next big thing. “Weblogs? Been there, done that. Facebook? It’s full of kids. Twitter? That’s so 2006, darling.” But if people are rushing to Tumbler now, the numbers haven’t shown it.
How popular is Tumblr?
MySpace used to be the most popular social networking site until Facebook pushed it off the throne. Today, Facebook is still number 1, followed by MySpace and then Twitter, according to the ranking at eBiz MBA. If you look at the list of the 15 most popular social networking sites, Tumblr isn’t on it. John Mayer gives up Twitter, the second most popular social networking site, and leaves 3.7 million followers, for one that still has a long way to go when it comes to popularity.
Celebrities leave social networking sites for a variety of reasons, but social networking is the most popular way to promote yourself. John Mayer and Twitter are no more, but Mayer doesn’t have as much to prove as he did when he first started out. The rocker has been rockin’ since 1998. He can afford to tumblelog, even if not as many fans read what he has to say. And at least he didn’t go on another “quit the media” rant. For a singer to brag about how many followers he already has on Tumblr, the “quit the media” rant was just that – a rant.
John Mayer quits Twitter: where do Twitter accounts go when they die?, The Washington Post
Top 15 Most Popular Social Networking Websitess | September 2010, eBiz MBA
One Forty Plus, John Mayer on Tumblr
John Mayer Quits the Media Game, Gawker