Earlier this year in December a Christmas-themed radio event located in Sacramento Justin Bieber got nailed in the head by a water bottle thrown from someone in the crowd. Footage of the bottle bashing didn’t begin to surface on the Internet until August 9, which causes us to lose faith in our viral video spreading abilities. Perhaps everyone was too busy with that “Auto Tune the News” video site.
Unfortunately, Bieber was not injured at this event and we’ve got to admit that he handled the situation like a pro. Justin exclaimed “Ow, that didn’t feel good,” before continuing on with his act. Bottles getting thrown on stage is not exactly a new occurrence. People have watched the event repeatedly, and it is hilarious. After repeated viewings of the footage, we agree left with one haunting question: Why would someone throw a bottle at Justin Bieber during a live show?
Hype. Everywhere you look there are advertisements and videos proclaiming that everyone loves Justin Bieber. In fact, the only time you see anything negative about Justin Bieber is in comments below his videos or on forums about him. The entertainment industry would have everyone believe that Justin Bieber is a rock solid entertainment icon while the public just laughs him off and says “I thought it was a girl”.
Justin Bieber, Of course, has had other mishaps as well. Earlier this year the singer hit his head on a revolving door at a German hotel. The face plant video has hundreds of thousands views and it seems that this video and the “bottle” video have been viewed more than his music videos.
So what does this mean? Perhaps the pop icon will realize that he should not believe his own press after all as the public simply does not buy into the hype that surrounds Justin Bieber. The statistics don’t lie when people are entertained by an artists because it shows in the views of on line videos and purchases of the material that the artist creates but when “shocking” events happen and they surpass the popularity of the intended material the truth comes out.
Does Justin Bieber have talent? Sure. He became famous by posting a lot of videos on YouTube back in 2007. Justin began posting videos of cover songs by artists like Usher, Ne-Yo and Stevie Wonder. Justin then racked up over 10,000,000 views and spiraled to the top of the YouTube video charts.
At age 12 Justin Bieber won second place at a local singing competition called Stratford Idol. Seven months after Justin started posting his videos on YouTube a former So So Def marketing executive named Scooter Braun flew the then 13 year old singer to Atlanta, GA to meet with his industry colleagues. As if Justin’s natural singing talent wasn’t enough to impress Mr. Braun’s inner circle, Braun knew Bieber was also a musician who plays the drums, guitar, piano and trumpet and is completely self-taught.
In October of 2008, Justin Bieber officially signed a contract in a joint-venture between Usher and Scooter Braun’s new recording label called RBMG and Island Records. His debut album called “My World” is an intimate look into the mind of a budding young recording artist. With production help from song writing talents like “The Dream” and Tricky Stewart who also produced “Umbrella” for Rhianna and Beyonces latest smash, “Single Ladies”, Justin has everything he needs to achieve pop status.
Justin Bieber has written and performed songs on topics like puppy love and crushes. Teen and tween themed songs have been the staple of Justin Bieber and are considered family safe. This is more than just a trend for artists as it is also considered the best way to reach the widest audience and retain them as fans over the course of ones career. That is not to say that Justin Bieber is without detractors. Most tweens and teens claim that they can not stand him or his music because it is considered “fake”, “watered down” and not true to a starving artists way of life. Most likely this is because Justin Bieber has more than enough financing for his craft and has not had to struggle at all with his musical career.