With more than 16,000,000 fans on her Facebook page, Lady Gaga has evidently hit a cord with people from all age groups and backgrounds. Her music is unique and her style is one of a kind, so why does Lady Gaga suck in the eyes of major marketing executives? Because she is marketing her image better than they can market their business and they hold degrees from exclusive colleges and renowned universities.
Marketing to Facebook Fans is a Talent for Lady Gaga
There is something alluring about the pop star that just hits home with fans. Lady Gaga’s music is not laden with cuss words and easily understood themes, but it does offer at times a pounding and catchy melody – this lures in the younger crowd. For older fans, some look at Lady Gaga as a sex symbol while other simply love the fact that she is clearly in touch with positive self-esteem and confidence, which can often be more alluring than sex appeal. Combine young and old with a need to please the fans and Lady Gaga offers more to her Facebook, Twitter and Internet fans than any other star or business out there.
What Tactics are Working For Lady Gaga on Facebook?
The front page of Lady Gaga’s Facebook page offers a look at her latest music compilation. Fans are immediately met with a product they can purchase. But, if they so choose to click over to the Wall or Info tabs on Facebook they see activity, personalization and more links to Lady Gaga sites throughout the web.
Lady Gaga’s Facebook wall posts are updated regularly complete with pictures and quirky blurbs. Rarely does a day go by when she does not update some sort of information for her 16,000,000 fans. On great days, there are 10 or more updates – that is giving back to the fans with everything you have.
The Info tab does everything right as well. Links are provided for fans to find Lady Gaga on Twitter, MySpace and YouTube – all places where fans can learn more and connect with the pop star. In addition, her Bio offers an intimate look into the star’s humble beginnings and a dream she started with just a plastic tape recorder.
Lady Gaga’s Facebook page should serve as a lesson to all social media marketers – this is how you connect with fans. Updating once in a while with a push to buy, buy, buy is not what fans are looking for. Give them information, credit, intimacy and a few quirky photos and blurbs and they will connect, reconnect, buy and buy again.
Why does Lady Gaga’s Facebook page suck? Because she is doing it better than all the professionals – deal with it!