Nestled in a community that is a city with village charm, a late night movie program has been in operation since the opening of the local multi-plex cinema. The movie complex features 18 Cinemas, most of which play late night movies throughout the week and weekends. Weekday late night shows start their last showing between 10:00 and 11:00 pm. Weekends that last late night show starts approximately an hour later 12:00 and 1:00 in the morning. Often people might wonder who would be out so late. Well it’s a perfect late night- date night. For those who get out of work later or have a later dinner engagement it’s a perfect schedule.
For many cinemas the idea started as a way to open a new blockbuster movie release such as those that moviegoers pack the house to see. Previously, these schedules were often meant for devoted and passionate fans to enjoy the late night schedule of premier openings of such record breaking movies such as Star Wars, Spiderman, Batman, as well as well as Passion of the Christ or Harry Potter. Up until the last decade or so this late night was mainly a reserved time slot that had more in common with a special event like a black Friday sale at the department store. It was known as a rare but successful event. However it caught on in cities and communities across America.
Locally, the late night schedule has been successful in providing local moviegoers with a late night less crowded theater experience which has been popular with local college students, night owls, late night-after dinner dates and second shift workers alike. For most movie enthusiasts locally, the area’s movie attendance matches the national scene. Peak times for the late night schedule attendance tend to be school vacation breaks and the entire summer season. Prime movie release schedules coincide often with this time period, as Thanksgiving-Christmas breaks as well as the summer movie season are when most blockbuster releases are scheduled. Unlike most late night shows, tickets for the special release premier events are not usually available online and require ticket purchase at the theater which can make for long lines and uncertainty in seating availability. This is usually an alleviated problem however, as premier movies are often released in the local theater in multiple cinemas simultaneously, thereby sold out seating gives way to nearly sold out seating and the likelihood of finding a special spot with your date becomes not such an impossible task.