Can’t you just picture the neon bulbs, flashing cameras and canvassing strobe? “Now appearing at Ralph’s Grocery Store in Van Nuys California, Celine Dion!” Well, wait no longer because in Clinton Hill, Brooklyn, Fresh Fanatic owner Andrew Goldin is putting his customers’ feet to the jiving beats of live music. In a grocery store. Yes, that’s right — Fresh Fanatic is getting even fresher with some fresh sounds from local musical artists. Goldin’s excited about it, recently telling The Brooklyn Paper, “…there’s no better way to enjoy yourself than live music.” Still, customers are split on the matter.
Some, like Phil Cohen, will be at the Fresh Fanatic front end all the time. “I’ve busked in the streets so I’m sort of used to the idea of playing music and having people just walk by.”
Others disagree, like guitarist for local blues band, The Big Hat, Alex Wernquest, who says, “From a musician’s standpoint, I would feel a little awkward or self conscious, like I was stepping on somebody’s private time.”
While the jury’s still out on whether or not this is something that will work, like a tidal wave, it’s coming regardless. According to The Brooklyn Paper, Goldin “…will set up the stage on the store’s elevated cash register area every day from 5-9PM.” Every day. That’s a lot of hours of music. Will the demand be there for music where cash registers once were? Or will folks just end up shopping elsewhere?