Nalani Morrison owns the Double Eagle Grill in Copperas Cove, Texas. The grill is located inside the pro shop at the Hills of Cove Golf Course and while other entrepreneurs have tried to hold this little grill open, none have had the success of Nalani in her short time there. She prides herself in great food and this grill is not your typical golf-pro shop cuisine. Guests say they will return again just for the food, even if not for the golf.
Since this is her first holiday season at the Hills of Cove Golf Course, I spoke with Nalani about how she thinks the holidays will affect the business at her grill, which is dependent on the golf course itself.
Are you hopeful for the upcoming holiday season? Why or why not?
Since my business is dependent on golfers for the majority of sales, the upcoming holidays are not a great time. Golfers generally prefer warm weather and the holidays are usually cooler and damper, not to mention it’s a time for family.
Are the holidays a good time for your business?
No, because as mentioned above, golf courses tend to slow down in the winter and during the holiday seasons. Fewer people on the course mean fewer people looking to eat at the grill.
How do expect the holiday season might affect your business? Is this good or bad?
I believe it will most likely slow business. This is my first holiday season at this location but typically the golf course is slower during the holiday season. I’m expecting business to be bad compared to non holiday times.
Do you expect to have extra employees working?
No. I have 1 part-time employee and only for 2 hours during weekdays and 4 – 6 hours on Saturday. None on Sunday.
How, specifically, will holiday shopping affect your bottom line?
The only affect “shopping” has on my business is that those will not be eating at my establishment as there are no places to shop at a golf course. Sometimes golfers come into the pro shop to buy gear, balls or other equipment so it’s possible they could then see the grill and decide to grab a bite but if they were not there to golf in the first place, it’s not likely they will come to the grill.
What do you expect to be your biggest selling items/services?
How is the economy affecting you?
The state of the economy has affected golfing as it is considered an expensive hobby; for the most part most of the active golfers are retired people and pay annual fees for golfing. Lack of golfers directly relates to lack of customers who will golf and then spend money to eat.
Will you be making any changes in your business and how it operates due to the holiday season?
The only change I will make is by closing between Christmas and New Years as it is not cost affective to remain open.
Double Eagle Grill
Hills of Cove Golf Course
1408 Golf Course Road
Copperas Cove, TX 6522