This spring Marvel comics will be launching a first-of-its-kind new reader initiative when it unveils “Marvel Point One.” The initiative will begin with books shipping in February and go on through March, though one could expect the program to continue if sales exceed expectations. The program will feature several of Marvel’s best-selling titles such as Iron Man and The Amazing Spider-Man having specially produced stand-alone issues produced with a “.1” behind the issue number.
These special issues will feature stories written and drawn specifically for the “.1” initiative and be stand-alone stories to serve as jumping-on points for new readers. Marvel will be supporting this program by unveiling the books with new and expanded marketing to drive new and returning readers to the comic store shelves.
In addition to the specially written stories and the marketing, Marvel is also lowering the price of these titles to $2.99 from the usual price of $3.99 that most books sell at. This pricing model will allow the comic stores to spend less on the books, thus encouraging them to stock up, and allow customers to see the better value in the “.1” books and try them out.
Current fans don’t fret! Marvel is not skimping on the talent as the creative teams for these books won’t be changing to support the Marvel Point One initiative. In fact, one of the cornerstones of this plan is that all of Marvel Comics top talent will be featured in these books so newer readers will see the best Marvel has to offer.
Retailers take note that Marvel will be advertising these books heavily to drive traffic into your stores, don’t be out of stock!
The Marvel Point One books begin to ship in April and the early buzz is that these featured titles will shape the stories to come from the House of Ideas for the whole year, so don’t miss out! Below is a list of the current titles to take part in the program, as well as a link to find your nearest comic retailer.
AMAZING SPIDER-MAN #654.1
INVINCIBLE IRON MAN #500.1
CAPTAIN AMERICA #615.1
UNCANNY X-FORCE #5.1
SECRET AVENGERS #11.1
UNCANNY X-MEN #534.1