The fast food industry and creating a 100% self sustainable society do not go hand in hand. The efforts of industry leaders to change their image towards the environment have changed 180 degrees over the last 10 years. The introduction of LEED building projects and more environmentally conscious packaging has slowly made its way into the psyche of the fast food hierarchy.
McDonald’s Takes the Lead With Green Building Practices on New Restaurants
McDonald’s green strategy focused on LEED building practices, not only on new restaurants coming on line all over the world but they also brought their Campus Office Building up to LEED Platinum Standards. The building was one of the oldest building ever to achieve the platinum status.
Other areas where McDonald’s has taken over as an industry leader is the effort to recycle their used vegetable oil for use in vehicles. The practice is catching on across the country as the process of using the oil in lieu of diesel fuel catches on.
The goal for McDonald’s could be to eventually power it’s fleets of delivery 18 wheelers with the vegetable oil. This could have a tremendously positive impact on the environment if the plan is ever taken off the drawing board and put to use.
Wendy’s/Arby’s Green Strategy Laid Out as a Simple but Clear Plan
Wendy’s/Arby’s plans are rather simple when it comes to greening their fast food operations. One key is that they are now members of United States Green Building Council. This should mean most new store construction will be built according to LEED building standards.
One important action taken by Wendy’s/Arby’s was the change to their napkins. The napkins no longer contain chlorine and are 100% bio-degradable. Also the napkins are made of 95% recycled content. Wendy/Arby’s is also committed to eliminating and reducing extra packaging of their products.
Burger King Experiments with Kinetic Energy in New Jersey
An energy harnessing drive thru in New Jersey could create a revolution in the drive thru industry across America and the world. The energy harnessing plates, installed and created by New Energy Technologies Inc could revolutionize all drive thru’s and make them energy producing. The technology is already being developed to harness the power of tractor trailers and large trucks. The process would be 100% self sustainable.
Burger King has also laid an an aggressive strategy to spend three billion dollars on remodeling more than half of it’s stores to become more energy efficient and receive possible LEED Certification. The projects, known as 20/20 stores are already being designed and rebuilt.
Fast Food has a Long Way to Go to Become a Model of Self Sustainability
There are plenty of other issues the fast food industry will need to address in the future. Strategies for using solar and wind power have not been at the fore front for many fast restaurants. The process would be a simple upgrade for these businesses and it would be a huge load taken off the grid if all fast food restaurants were 100% sustainable.
New Energy Technologies Inc.
McDonald’s Website Green Strategy
Wendy’s/Arby’s Website Green Strategy
Burger King Website Green Strategy