Men dyeing their hair is on the rise- increasing 50% in just the last 5 years! Why the sudden interest for men and dyeing their hair? I never knew hair dyeing was such a market for men, and never figured that men gave a second thought to their grays in general. Guess I was wrong.
The idea of men dyeing their hair was brought to my attention by my fiance, who was actually having a discussion with another member at church about how he hates the salt and pepper look to his beard (which I find sexy) and I actually overheard his male confidante giving him suggestions as to how he can buy hair dyes for men’s hair and beards to cover his grays. I never thought that men actually took an interest in their hair beyond covering their mop with a hat, so I decided to venture into this surprisingly growing trend.
According to the television channel TLC, men’s home hair dye purchases were in the amount of $113.5 MILLION dollars last year alone, an increase in 50% from the last five years! Holy cow! Why do men want to dye their hair all of a sudden- why the increase? To look younger, claims TLC. In an ever-youthful demanding society, men want to look their best, just like us ladies do, so they want to get rid of their grays almost as much as us ladies do.
The most popular hair coloring for men is the frosted tip look, particularly for younger generations, and according to Loreal, their Loreal’s Feria for Men collection is selling out most in the “platinum blonde” shade. Many men just purchase women’s hair dye products- mainly because of the wide selection of colors available, and the fact that there is no lead acetate in women’s hair dyes, making it healthier on the hair.
Salon professionals claim their largest male hair dye clients are older men who want to wash the grays out to appear younger, in both their facial hair and their scalp hair. This doesn’t surprise me, as this is the dilemma my fiance is facing right now. I seriously doubt he will actually go through with it (his male confidante told him if he isn’t careful, his entire beard could be dyed black), but who knows? Maybe my fiance will jump on the bandwagon of increasing male hair dyeing trends and lose his sexy grays for good, much to my own disappointment. There’s just something so debonair about a man’s grays. Why mess with a good thing?