To make money with mobile advertising, you need someplace to show your advertisements. You do this with a mobile advertising network. The mobile advertising networks display both text and mobile banners on mobile websites and in mobile applications.
When someone downloads and opens a mobile application, in most mobile applications there will be a small advertisement placed inside the application. This mobile ad changes every certain number of seconds in the application.
When someone clicks on the mobile ad, the advertiser pays the ad network anywhere from 1 cent up to about 25 cents depending on the ad settings and how targeted the ad is.
There are many ways that you can target your specific audience. By targeting your audience there is a better chance of success with your advertising. Of course, the more targeted your advertisement is, the more you will pay per click. If you target all cell phones and all countries and all genders, you will typically pay 1 cent per click.
Most of the CPA (Cost Per Acquisition) offers that you will be advertising for will have specific countries and maybe even specific types of phones that they will accept so it is important to only send targeted traffic to those offers.
Let’s talk about what type of targeting that you can do with the mobile advertising networks. The first type of targeting you can do is specific cell phone targeting. You can target specific types of cell phones, specific manufacturers, specific capabilities of the cell phone, specific operating systems, as well as specific models of cell phones. By targeting specific cell phones, the price per click usually goes up to 3 cents per click.
You can also target specific geographical locations. You can target specific countries as well as different states in the US. You can even target specific cities within the United States. Targeting specific cities is very handy if you are advertising for a local businesses. The cost to target specific cities within the United States usually goes up to about 15 cents per click. When targeting specific countries or specific cities, you can usually expect to pay between 5 cents per click up to about 25 cents per click depending on what specific country you are targeting.
Targeting specific demographics can also be a great way to succeed with mobile advertising. The mobile advertising networks also let you target specific genders and specific age groups. Demographic targeting will raise the cost per click to about 3 cents per click but is well worth the extra charges because it usually gives a much higher return on investment depending on what you are advertising.
Fine tuning your mobile targeting to the specific CPA offer you are advertising is the only way to be successful in mobile advertising. The mobile advertising networks make this very easy to do when running your ad campaigns so be sure to take advantage of this feature. It is the only way to insure you get the best return on investment for your mobile advertising buck.