Something was amiss last night at the 27th annual MTV VMAs Awards Show in Los Angeles, CA. Perhaps the lack of a controversial and most unexpected stint (i.e., Kanye and Taylor, Madonna and Britney’s kiss, etc.) led to its flatness. Perhaps, instead, it was Chelsea Handler’s lackluster performance that did it in. Or was it a combination of both?
Maybe it was because the opening segment featuring a “reformed” Lindsay Lohan advising Chelsea to quit drinking and change her life as she did which seemed oddly out of place, or just too soon as Lohan probably has a ways to go on the recovery path.
Or maybe it was because Taylor Swift took the high road and forgave Kanye West of his incredulous act at last year’s show. The ballad she wrote was sweet and kind, precluding it from packing any wallop and/or sting that maybe we were hoping for.
Kanye West sang a song about the much hyped incident too, but it was difficult to understand what he was saying at times. Still, the audience gave him a rousing roar of appreciation when he was finished.
Regardless of what was wrong last night, the Hollywood Reporter said that the VMAs enjoyed an audience of 11.4 million viewers from last year. They also stated that in the network’s 12-34 demographics, the VMAs had a 10.0 rating which is up 33%.
Also on the negative side was that Chelsea Handler received some harsh criticism of her performance last night. In fact, The New York Times wrote that Handler was “purposefully out-of-touch, with brief, alarming flashes of off-color racial humor.”
Additionally, Entertainment Weekly wasn’t impressed with Handler’s Lady Gaga entrance to the stage with a huge cut-out house on her head, stating that she took on the “easiest and lamest target around.”
And the criticism doesn’t stop there. AOL TV said that Chelsea’s skits were “flat”.
Two things are for certain, however: there were no controversial moments, acts, outfits (not even Lady Gaga’s meat dress; we expect that from her), nor was there anything memorable about it. In fact, it could be likened to the expression that no one ever remembers the name of the person who came in second.
Secondly and finally, the Kanye West and Taylor Swift incident appears to have been successfully and peacefully buried.