The price of home entertainment is going up again, if only by a dollar. Netflix has issued an email to current members and announced via their official blog about a price change. The basic Netflix service, which lets users rent one DVD by mail at a time and unlimited streaming of their massive catalog of movies and TV shows, is increasing to $9.99 per month up from $8.99. The other plans increase in price as well, with the 8 DVD at a time plan going up to $55.99 from $47.99. In addition, the blog lists new prices for every level of Netflix service which take effect on or after January 2, 2011. The company states the increase recognizes that more users are streaming movies and shows versus ordering DVD’s. Plus, the popular entertainment company is also launching a new service.
For just $7.99 a month, users will be able to stream unlimited movies and TV shows via the Internet to their computers or televisions. This new service, and the lack of a budget priced DVD only option,underscores the popularity of the Netflix streaming service. With an increase in the availability of televisions that come Netflix ready and the popularity of internet connected devices, like the iPad, viewers have no doubt become accustomed to watching their shows anywhere at anytime.
Earlier this year, the movie rental company got a significant boost by allowing Nintendo Wii owners the ability to stream movies from the internet to their televisions. Since the Wii is one of the most popular home consoles around, the move likely helped Netflix capture additional market share. Owners of Nintendo’s little white (or black or red) box have got to be thrilled at the aspect of the Wii contributing to the overall entertainment of the home as opposed to a game only experience.
Netflix is finding their way into living rooms and media rooms across the country is many savvy technological and marketing decisions. Even nominal price hikes on basic packages should yield strong rewards for the company, and customers should be able to continue experiencing great content over several different platforms.