Every upstart and small business is often worrying about leads – mainly because if you have enough leads to sustain you and you’re not worrying about them anymore then you’ve probably moved beyond “small business” status. There are a number of ways you can push yourself in the right direction to create a magnet like effect for leads, and other times you need to hammer away at the anvil to make your own.
While these tips aren’t meant to shortcut a tried and true lead generation system, they can certainly jumpstart your efforts.
Try these out if you find yourself stuck and in need of some new leads:
Find & Engage
Point your browser to search.twitter.com and start plugging in keywords that are specific to your product or service. If you can locate conversations that are currently taking place surrounding what you do then you can jump into the conversation or send a direct message via Twitter to offer help. You can also poll them for feedback on their likes and dislikes within the industry and share information that they would find valuable. Make a habit of this and people will begin to recognize you as an expert and someone who is willing to reach out to consumers. You will, without a doubt, bring in new clients.
Yelp! It up
The great thing about customer services sites like Yelp is that anyone can view the content that’s being posted in reviews. These sites encourage people to lay it all on the line; the good, the bad and the ugly. For any business, it’s worth their while to troll these waters and eaves drop on customers. Look over what they have to say, examine the feedback. Make sure you don’t take it personally, even if it’s ugly. Don’t get drawn into a back and forth but take the time to work with those people who comment regardless of their position. Keep them happy, make them happy again and show everyone else that’s watching how hard you work to make it so.
If you want to get something (leads, traffic, business) then you have to give something. If you create value for other people after you network with them you have a higher chance of connecting on a social and business level. If you approach users online from a pre-sell standpoint where your intention is to educate first and sell later, then you have a greater chance of completing conversions for the campaigns you’re running.
The hard sell is a thing of the past. If you try to force a user into a buying process, you’re destined for failure. If you tried to force a horse in a specific direction without trust you’d more than likely get kicked. Consider this when you’re working on building leads for your business. Put hard sale aside and examine what you can give before asking for something.