While an open house might not always catch a buyer, it can help you get feedback on why your home isn’t selling. But at least one third of the time an open house is held, a home sells according to The Paragon Real Estate Group. This staple of real estate work may or may not work, but it’s always worth the shot. Check out these open house strategies to get familiar with your first open house.
The most important aspect of open house presentations is the time frame in which it occurs. Set a time when potential buyers are out and about looking for homes to buy. Typically the time frame best suitable for professionals and families is the weekend.
Don’t just stop with on weekend open house fling. If it does or doesn’t sell, do stop until it’s sold! You might get a better offer from potentials. You also have to be aware someone might have missed last weekend’s open house but plan on attending the next weekend.
Always, always, always have someone on hand to watch over the place at least. It would be much better to have a professional real estate agent present or at least someone knowledgeable about the home (and sales). Never leave the open house a real open house, lock it when you leave!
Location, location, location
There are times when an open house might not be a good idea. Far away, hard to access locations don’t usually benefit from hosting an open house, simply because no one will show up.
The opposite is true as well. Condos and apartment type centrally located building don’t generally pull in a lot of foot traffic for an open house. Typically single family homes do the best open house body counts.
Take good pictures
Today the internet hosts a wide selection of real estate. And what used to be defined as a draw for buyers-curb appeal-is now dominated by internet walkthrough photos. Update good quality pics, circulate them online, and you should have a successful open house.