Being a new, self-published author can be one of the most difficult positions to be in. You’ve just come up with a great story and managed to get it written up after spending painstaking, endless nights of typing, proofreading, and editing. You find a way to print it all up and make it into a book. All of your blood, sweat, and tears go into this.
But the book doesn’t sell a single copy.
This is where the most difficult part of self-publishing comes into play. The advertising and promotion of your book. You can write the greatest story in the world, but people would still never buy the book if they don’t know it exists. That is one of the sad realizations I’ve come to realize.
First, there’s the matter of finding a method of reaching people to sell to. Most sites and advisers suggest using Facebook or Myspace, but that only works if you have a very high number of friends. In addition, selling to friends alone doesn’t get you honest feedback or recognition. If you do have a large number of friends, then you can use them to start a network by having them all promote the book on other sites and groups.
Even if you have your friends networking, you still might not sell anything if you don’t have a pitch for it. Make a pitch speech that highlights some of the books most exciting events, without spoiling everything. You need to make it sound appealing to someone who has never read anything you’ve written. But never lie about what’s in the book. That’s a violation of your reader’s trust.
So once you’ve gotten a great pitch and a networking system, the hard work begins. You have to constantly get the word out to new people about your book. Try to have some reviews done for it. People can be greatly influenced by the opinions of others. With all this in place, your chances of selling your book will skyrocket.