A product label is the first thing a consumer sees upon buying any merchandise. It distinguishes one product from other brands, especially from those of similar nature and use. It gives a product a face and an identity.
If you are to promote your own product and you have the choice, would you not want something good to represent you? Would you not want to look good in front other people? With that said, we should plan on how your labels would look like.
First thing to consider is the size of the package, thus the size of the label that will accompany it. It should be big enough for customers to be able to read the text and small enough to not overpower the product or packaging itself. Second, consider the brand identity. What is your brand and product all about?
Keep These Tips In Mind Before Printing Your Product Labels
* Always put your brand name and logo in a spot that people could easily see. Make it big enough to be easily recognizable and small enough for other details to fit in. Same goes with the product name. Sometimes when a set of merchandise in a particular product line is so identical that customers get confused. There are times when brand identity is so strong that the product name is actually more necessary.
* If applicable, use your company color. If the type of product does not allow this, use a color that would easily communicate what the product is. Use something that will distinguish it from other brands.
* Use photographs that talk and enable customers to easily relate what the product is. Do not give customers a hard time understanding what it means. If you are promoting dairy products, you may use a picture of a pasture where healthy cows are taken cared of.
* Keep your design simple and attractive. It should be simple in the sense that it does not distract the eyes, yet attractive that it will stand out. In today’s business of tough competition, mediocrity and blending in does not necessarily work. Take that extra mile.
* Readability. Many people take this for granted, but personally, how many times have you been disappointed after discovering that you can’t read the instructions or nutritional facts at the back label. It might not sound good to most but use simple text. Simple enough to be clearly read, that is.
* Contrast. Make sure that the colors contrast well. A good design is okay, but it could be better. If you are using Photoshop (or somebody else is doing this for you, ask them to do this), check the levels. A good contrast between the dark and the light shades bring a lot of good, not just to your images, but also to your text. It helps make text more readable as well.
Get the best label printing done with a reliable online printing service that you’re sure can give justice to your prints! Customer reviews and independent online printing service reviews are always available online for you to make the best, most informed choice for your printing convenience.