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Sustainable: The capacity to endure and support human life
Brooks brand slogans include, “The Perfect Ride For Every Stride, Run Happy, and Go Set It Free.” Maybe to the average bystander the slogans are only positive words. But to Brooks Sports they indicate a way of life. The slogans signify intent, purpose, and mission. At Brooks they are committed to making the world a better place to live day by day, run by run.
Reviewing the Green Silence or any Brooks product is not an easy task because Brooks does more than just sell sports shoes. Brooks’ latest venture into R&D (research and development) has produced a world class competitive, performance racing flat they’ve named, Green Silence. Brooks “Green Silence” from their “Pure Run Collection” is a provocative concept ecologically empowered to live up to brand (demand) slogans.
This latest accomplishment for runners has launched a paradigm change offering the most efficient technologically designed running flat to hit the market in more than 20 years! Today, Brooks’ Green Silence is only the first step in the process. I fully believe, after a careful review of the product, future Green Silence racing flats will surprise even those who design the shoes. Green Silence is not just for road racing and runners. It is a fantastic all around best choice in shoe wear because the sustainable feature provides performance par excellence on the road, in the boardroom, or on the go.
The Brooks product promo characterizes its’ Green Silence accomplishment as , “…a groundbreaking, blazing fast performance racing flat.” And, runners are giving it high marks. Scott Jurek recently put the Green Silence through its’ paces and broke the American record running the 2010 AU 24-hour Run World Championships.
Finally, Four Years of Brooks’ R&D Produce A Freaking Green Sports Shoe Revolution
Yes, it is now possible. Future generations may be spared from discovering tons of preserved sports shoes as a result of our poorly conceived ability to recycle our shoe trash into earth sustaining products because Brooks is sharing its’ sustainable technology with other companies. Listen up! That fact alone is revolutionary. As sports shoe manufacturers work together the market can now begin to flow in a unified trend toward really great sustainable sports shoes.
Firstly, Brooks’ R&D team have shown sport shoe manufacturers how to cut the waste out of making sports shoes by designing a specific fabric cut for each shoe to make a better shoe than ever before built. The Green Silence is built with half the parts used in making other competitive racing flats. They have incorporated a sustainable element in every part.
If that doesn’t grab you let me break it down a little more in terms of how the shoe fits the foot. The fact that the shoe contains fewer parts enhances and increases the shoe’s adaptability to movement and fit because there are fewer parts to co-ordinate. The heel shaft is strong and solid but does not restrict movement, the exceptional lightweight mesh outer shoe facilitates natural gait, and the tire tread on the soles provides honest to goodness traction for a more powerful, stable forward motion.
Last but shoe definably…the shoes are equal to Brooks’ sleek, expertly engineered running apparel.
The result is wearing a shoe you seldom recognize is there because, when fit well, Green Silence is remarkably at one with the foot just as are today’s finely crafted running clothes designed for total body speed, agility, and comfort. The Green Silence and Brooks’ latest technological advances offer runners eco-innovations with fashion flare, winner utility, and class!
All in all, the Green Silence is a category defying shoe spectacular!
Sustainable Shoe Facts Quoted From Brooks Sport, Inc.
Brooks states (quoted content follows)…
*Fully biodegradable sockliner foam of BioMoGo means the part breaks down completely without leaving contaminants.
* “Traditional Ethylene Vinyl Acetate¢’ž¢ (EVA) midsoles can last up to 1,000 years in a landfill. BioMoGo’s microbial munch rate is 50 times faster, biodegrading nutrients into reusable byproducts. Over the course of, say, 20 to 25 years or so, Brooks alone can save 29.9 million pounds of landfill waste. For you pigskin fans out there, that equals 1,277 football fields covered one shoe deep!”
*Brooks’ products hold a 30 day “no questions ask,” return guarantee. Please note Brooks Sports, Inc. retains the right to refuse product replacement of products returned surpassing normal wear and tear conditions. All Brooks Sports orders over $75 are shipped free of charge.
I mean is there more? Brooks is giving their all to assure Brooks’ runners will Run Happy! No matter if your race is the Boston Marathon or just a your daily exercise run, the Green Silence is a great choice for any run.
BioMoGo: The world’s first biodegradable midsole introduced July 24, 2008 by Brooks Sports, Inc.
Biodegradable: the chemical breakdown of materials by a physiological environment.
Sustainable: The capacity to endure and support human life
Racing flat: A specially designed sports shoe built for competition running and road races. Traditionally there is no heel designed to reduce the shoe weight, provide more efficient foot to ground power transfer, and less cushioning.
Eco innovation: The commercial application of knowledge to elicit direct or indirect ecological improvements.
Eco-environment: the process of interaction between the environment and its inhabitants
Human Ecology: The interdisciplinary or trans-disciplinary study of the relationship between humans and their natural, social, and built environments.
Ecology: The scientific study of the relationship of plants and living organisms.
A Little About BROOKS: THE COMPANY
Brooks’ philosophy reads, “…At Brooks we care about more than whether you buy our product. We hope you do and we’re confident you’ll enjoy our products, but our interests run deeper than that. We care about people and the world we all share. We care about healthy bodies and healthy minds. We care about our role in fostering an environment where life can thrive for the long run. We are committed to building great running gear with minimal impact on humanity and the earth.”