I heard this on the radio news channel yesterday, but I didn’t believe my ears until I read the headline news this morning and it appears to be true: Red Celery is making a debut just in time for the holidays.
In a press release yesterday, Duda acknowledged that the red celery is backed by “nearly twenty years of research.” The folks at Duda Farm Fresh Foods ought to know what it takes to grow really good celery as they are the world’s largest celery growers.
Still, I wonder if there are some foodstuffs that just shouldn’t be messed around with and still others that can always use some minor adjustments. The company claims “cross-pollinating” resulted in the red celery. I’m wondering if I am ready to go red instead of green? Are you?
Duda claims the same crunchy taste of the green celery with a slightly fresh flavor. Until I read the press release, I hadn’t given much thought to my celery. Will other produce begin to follow on this new trend? Will lettuce be next? Or red spinach? Somehow I don’t find that one all that appealing.
You can view the red celery from Celery Sensations here.
From the Duda Fresh Foods Fact sheet:
“This new red celery meets consumer demand for specialty produce items that are healthy, easy-to-prepare and visually interesting.”
Are we ready to see red in the produce aisles? The folks at Duda are counting on it and just in time for the festivities to begin this year. I wonder if Santa will be in the produce section handing out samples.
Duda Farm Fresh Foods are wholly-owned subsidiary of DUDA, a family-owned, diversified land company headquartered in Oviedo, Fla.