I was at the grocery store Friday afternoon picking out some ingredients I needed for dinner and remembered we really didn’t have much in the house in terms of breakfast foods. Since my oldest daughter had asked if we had any waffles earlier that morning (we didn’t), I decided to pick up a box of them and ended up buying a box of Aunt Jemima Blueberry Waffles.
Even though I have seen the Aunt Jemima brand of waffles before, this was actually the first time I have ever purchased a box of them. That’s because I’m the type of person who likes to shop on price and, when compared to the other brands that are usually available too, these tend to be a bit too pricey. However, the store happened to have them on sale Friday so I decided to give them a try.
Both because of the familiar brand name and because of the fact, most of the time at least, they are more expensive, I purchased these with the expectation they would be better than the average store brand or generic brand of waffle. However, after trying the blueberry waffles over the weekend, I honestly feel this brand failed to meet those expectations.
First of all, and I’m not sure why this is, the Aunt Jemima Waffles seem to take longer to cook in our toaster oven than any other brand of frozen waffle we have ever tried. I originally put these in for as long as I usually do with other brands and, because they were still partially frozen, I had to put them back in for about a minute more. While the longer cook time probably isn’t a huge deal most of the time, there are some school mornings when everyone is running behind and that extra minute could make a big difference.
Another thing I couldn’t help but notice right away was the fact these blueberry waffles barely had any blueberries in them. There normally will be one or two waffles like that in any given box. But, this was the case with all the waffles. Again, had these not been on sale, I would have spent more money on them than the other brands in the freezer. I would expect them to have more blueberries than those brands; not less.
Because of the lack of blueberries, the waffles just weren’t as good taste wise as I was expecting. Normally, I’ll eat two or three of these in a sitting. I had one and haven’t had another one since buying them. My oldest daughter, who loves blueberry waffles, seems to feel the same way and also has not touched more than one from the box.
Needless to say, I’m glad these were on sale because, if I had paid full price, I would have felt like I had been ripped off.