The New Kindle
Apple entered the e-reader market with their fantastic iPad, and have really created a new market of tablet PCs, however, Amazon continue to sell millions of their wonderful e-readers. While they are perhaps not in direct competition with Apple, as the iPad is really more of a mini-computer than a pure e-reader, Amazon have introduced two new Kindles to continue to grow their own market share while keeping the price down to a reasonable one.
Kindle Wireless Reading Device, Wi-Fi, 6″ Display, Graphite – Latest Generation ($139)
Kindle Wireless Reading Device, Free 3G + Wi-Fi, 6″ Display, Graphite, 3G Works Globally – Latest Generation ($189)
Why not compete with the iPad?
While the iPad does offer a decent e-reader it has many problems that make the Kindle a huge attraction for readers. It is bulky, it does not have the innovative screen that makes reading in the sun possible, and it does not fit into one hand.
There’s no doubt that Amazon could produce a competitor to the iPad, but why should they? The Kindle remains a huge seller, and for those who simply want an e-reader with no add-ons, it’s ideal.
Additionally, by not having all the extras that the iPad has, they can keep the price reasonable, and at a level where it is a nice Christmas gift especially with the economy in the state it currently is in!
So what has changed with the Kindle?
* It is far smaller – 21% smaller to be exact.
* It is lighter – 15% to be exact.
* It can be held in one hand.
* It turns pages faster
* It has double the capacity.
* It has improved contrast and a more intuitive user interface.
Why buy a Kindle, why not simply buy books?
Free Books – there are literally thousands of free books available online that can be read on the Kindle. Most of the classics are available, and Amazon actually has a huge collection of free books – while you can get these at the library, downloading them is quick and simple and saves you a trip to the store.
Storage – I have read thousands of books over the years, and sadly have never had the room to store them. While I still have perhaps 200 books around my house in boxes, I don’t have the option of finding some of the really old books I had and re-reading them! The Kindle is therefore perfect for me as it allow me to read a book and then store it (either on a PC or on the Kindle), thus in ten years I can re-read the book without having to buy it again. I understand that many people lose out on the ‘feel’ of a book, but as time goes by this feeling will diminish.
Amazon continue to refine the Kindle and provide a cheap and intuitive gadget that is perfect for the bookworm who is only interested in reading and doesn’t require Apps, music or any other distraction. With the poor economy, it’s a great present for Christmas, and is one that should get plenty of use.
The improvements are not major, but simply make the Kindle even better than before.
By not competing directly with Apple, Amazon will continue to get good sales on their innovative device, while they will also continue to be able to sell to iPad owners with their ‘Kindle App’.