When it comes time to start picking a domain name for your website, do you know where to start? Choosing the right domain name can result in stellar results for Internet searches while choosing the wrong domain name can produce disappointing results. The selection of a great domain name is the single most important aspect of doing business online. Here’s some sound advice on picking a domain name that’s right for you.
Do some serious keyword research for your niche before you even begin the domain selection process. Search engines rely on popular keywords to bring website visitors to websites, so you will want to focus on the best keywords that will become part of your domain name. It’s easy to use keyword analysis tools to find the hottest keywords before brainstorming domain names.
Consider the image you desire for your website as you start to formulate domain names. Try to think of ways in which you can represent your organization in the most favorable light. While it is normal for companies to name domains in the company name, sometimes the name of the business doesn’t speak to what the company is truly about. Think of words that can give others an idea what you stand for.
Avoid ambiguous words when picking a domain name. While humans understand what certain words mean, search engines do not. For example, if you choose a domain name for your organization called “Sound Investments Unlimited”, the search engines are likely to consider the keywords “sound” and “investments” as two separate search functions that have little to do with the main point of the website.
Use a domain searching resource to look for domain names that have not already been chosen by other entities. This will help you to avoid a possible copyright infringement lawsuit if you accidentally choose a domain that sounds too much like another organization’s. Always avoid using domain names that sound like other major entity’s or that use a trademarked name of a widely recognized product.
Think about buying an existing expired or unused domain that has performed well in an industry related to your niche. When searching for domains, you will generally encounter domains that have expired and are available for sale by web domain and hosting companies. Carefully research the domain name on Whois domain tools to get contact information for the prior owner and consult with Google to determine if it’s been banned before using it as yours.
Once you have selected a domain name, “sleep on it” for twenty-four hours before making a final purchase for your website. Sometimes, in the creative phase an idea sounds incredible, but on second thought it doesn’t make sense. Ask another trusted friend to give input and go with your gut feelings after you have tossed the idea around for at least a day or more.
Test your domain name using a testing service on a page-marker website before you invest the hundreds of dollars needed to develop a new website. This is a low cost way to prove that your new domain name will perform well in the long-term. Talk to your web hosting company to find out how you can accomplish this and get the best results from your new domain name.