When I think of San Francisco, I don’t think of a friendly place for smokers. I guess, on the other hand, cigarette companies don’t feel the same way. According to recent news, now the neighborhood of Haight Ashbury will be featured on cigarette packaging.
Some of the relaxed rules over the past few years have allowed for many cigarette companies to design new advertising and encourage people to smoke their cigarettes. I’m not sure if San Francisco and the Haight Ashbury need this kind of notoriety. In fact, I sincerely wonder how this is legal at all. It certainly doesn’t represent the neighborhood that I know.
However, who am I to assume that these ads won’t show the truth about smoking clearly on the package? Perhaps a great angle for their cigarette packaging can be of Haight Ashbury yoga instructors stepping on cigarette butts with frowns on their faces. Another great idea would be to have a picture of a smoker in the Haight Ashbury that shows how much taxes they are paying every time they make a cigarette purchase.
Finally, in order to best represent the neighborhood, they can have a young person on a respirator dying from emphysema that is publicly scolding a smoking pregnant woman at a bus stop. The list goes on….