How many times have you went into the store intending one purchasing on item and have went home with a bag or two of purchases? Do you wonder why? Do you think it is entirely your fault and that you have no impulse control? Have you ever thought that the store employees have all ready thought, planned and executed ways to get you to purchase more of its products? Well, they have and here are a few samplings of the many tricks many of the stores are using to get you, the consumer, to spend more money while you are visiting.
• Trying to keep the customers in the stores longer by talking to them. This can be simply done by having their employees come up to you and make contact. They may politely ask you if they can help you. They may ask you if you need any help finding anything. They are basically being helpful and trying to make meaningful conversation with you.
• They may use smells to lure you into their stores or departments. Many stores are now using such smells as: baby powder in their infant department, lilac in their intimate department and coconut in their swimwear department.
• They may use special music to help lure you into their store or departments, as well.
• Stores will also use discount signs to help lure you into their stores. They may place huge signs advertising a huge buy one get one free sale or a 50% off sale to get your attention and to get you into their doors.
• They will also make use of full displays to help visually talk you into buying things, especially furniture and bedding. If you can see what the complete set of furniture or bedding set looks like you are more apt to purchase it.
• Stores will definitely place the convenience items in locations that are easily spotted by consumers. This includes those impulse buys we all know that we shouldn’t buy.
• Yet, the items we may need such as milk and bread are placed in the back of the store. Yes, they are in the back for the reason. The reason is simple. To get to the milk and bread you have to pass many other items that you may decide to purchase on your way to them.
As a consumer, you may consider these as sneaky ways to get you to spend your money and buying. Yet, the executives at the stores call this strategic planning.