I must say there has been a lot of talk about résumés this year. It’s one of the most talked about topic next to social media and networking. But why is there so much talk about 2 pieces of paper? And, why is having a résumé so important? I can think of a reason why having a résumé is so important.
Before the recession nobody really gave serious thought about having an award-winning résumé unless they were applying for a new job or changing careers. And, job seekers weren’t knocking down the doors of résumé writers either. They wrote their own résumés without putting too much thought into the process. After all the employer only needed to see my work history was the thinking back then. But now that we have heard so much about writing one let’s step back and think for a minute about the why.
The recession in my opinion is not over. And, from what I hear the economy is going to take another dip. There are going to be more people unemployed now that the census is over, and my old employer Verizon Communications is laying people off again. As a matter of fact Friday (September 3rd) was their last day of work right before Labor Day!
All of these people need to sit down and give some serious, I mean some serious thought about writing their résumé. Some will seek out the services of a professional résumé writer. I can tell you résumé writers are swamped now. Everybody wants their résumé done yesterday because they need to hit the pavement job searching. Now here’s where the brand and the why come in. Since employers need to filter or weed the people out who send in their resume, only the ones that get noticed will be read. Your résumé is you. Not a template you got off a job board. It has to be you!
Your résumé is your brand. Your résumé needs a personality. And, your résumé can’t be boring. Why? Because you have 8-10 seconds or less to catch the reader’s attention. If it sounds and looks like everybody else’s résumé it won’t get read. Think of the different commercials out there. They all are unique in their own way. They have a brand so they can stand out and be different and get noticed. Some commercials are noticed more than others in the way they capture our attention. That’s what you have to do when creating your résumé. Capture somebody’s attention. Think about what makes you unique and how you can communicate that message in a creative way like a commercial. Think of your résumé like a commercial.
Thinking a little differently about your résumé right? You should. There is a lot of competition out there and it’s going to get worst. Stop writing your résumé from a template and sit down and create it from scratch, make it different, make it compelling, make it interesting, make it so the reader does not want to put it down, but read it over and over again because of what it says. Make it so they pick up the phone and call you in for an interview! That’s why your résumé is so important. Because you want a job interview, and another interview, and another interview until you get the job!