Stand Up To Cancer 2010 is taking over all airwaves for an hour. From 8-9 p.m. est, Stand Up To Cancer 2010 will be on virtually every channel, as the Stand Up To Cancer movement makes their biggest move yet. This is the third time that stars from entertainment, news and music have come together to raise money for new cancer research. It all started with a huge televised event in 2008, although last year’s fundraiser was smaller. Yet the Stand Up To Cancer 2010 telethon is out to make history again tonight, in front of a worldwide audience.
The major broadcast networks and several cable channels will all simulcast the event starting at 8 p.m., and go on until 9. Broadcast news anchors Katie Couric, Diane Sawyer and Brian Williams will host, with many celebrities handling the phone lines, and many musicians offering performances along the way.
The Stand Up To Cancer 2010 telethon hopes to top their first show in 2008, when over $100 million was raised for new, cutting-edge cancer research. This year, the American Association for Cancer Research will benefit from the phone and online donations, as they try to get new techniques off the ground.
The star lineup for Stand Up To Cancer 2010 includes performers like Stevie Wonder, Queen Latifah and Aaron Neville, with George Clooney once more leading the parade of actors. He is joined by Will Smith, Jake Gyllenhaal and more, along with celebrity cancer survivors Christina Applegate, Lance Armstrong and Maura Tierney. Newly diagnosed Michael Douglas will also take part as well.
Not much time usually goes by between celebrity telethons, although at the least, this one isn’t being organized after a recent natural disaster. Stand Up To Cancer 2010 is combating a standard disaster that has been around for a long time. Despite the best efforts of the last two events, the disease still kills hundreds of thousands in America, and leaves hardships for those who survive it.
Tonight’s event is the latest effort by the celebrity community to fight back, and to raise awareness of the new ways to do it. Since it is on 15 networks, and on many live Internet streams, awareness should be achieved during the hour. Of course, what happens after that hour will define how well things really went.
The Stand Up To Cancer 2010 telethon will rise up across the airwaves and the Internet tonight at 8. People can still get a head start and donate now through the event’s website, before the phone lines become flooded.
Stand Up To Cancer
PR Newswire- “Stand Up To Cancer Returns to Primetime With a Star-Studded Broadcast on September 10”
Huffington Post- “Stand Up To Cancer Telethon: Stars Unite For Fundraiser (Live Stream)”