Psychedelically speaking, the new Sweet ‘N Low advertising campaign is one big high.
Think Woodstock. Think cool. Think hippies. Think maybe the feeling of something even illegal?
One thing’s for sure, Brooklyn, New York based, Cumberland Packing, the company responsible for creating and manufacturing Sweet ‘N Low Brand Sugar Substitute is definitely sweet on high class marketing and advertising.
It takes a smart client to buy an advertising campaign that’s innovative, breakthrough, clever, original, you name it, man.
It also of course takes a smart advertising agency to create a campaign that breaks through the clutter. Mother NYC is the unusual name of the ad agency that won the account for Sweet ‘N Low and developed this winning work.
Through the years, Sweet ‘N Low has had a number of different advertising campaigns. Recently they utilized the Pink Panther character to get consumers to think pink.
Regis Philbin was a spokesperson for the brand as well.
Decades ago, long time radio host and comedian Joey Adams (husband of gossip columnist Cindy Adams) was the voice of Sweet ‘N Low.
The new psychedelic Sweet ‘N Low advertising campaign is starting to be seen nationwide, including in publications, the company website, on huge billboards and even on bus shelters.
Of course it’s hard to say how much more Sweet ‘N Low Sugar Substitute packets will be sold based on the new advertising campaign.
Just don’t be surprised to maybe see some cool looking dudes or hippie-types standing in front of one of those big psychedelically inviting bus shelter Sweet ‘N Low advertisements and inhaling it all in.