Family fare once again dominated the Turkey Day weekend as family-friendly films locked up the top three slots at the box office. Families love to take advantage of time off from work to hit the theaters and smart studios like Disney are taking notice, saving films as Tangled for the long weekend and scoring big. More adult-themed fare had a much tougher fight for theater ticket sales.
It was another fantastic weekend for the Harry Potter franchise as Harry Potter and the Deathly Hollows – Part 1 rocked the box office, raking in another $50 million dollars and staying at the top spot. According to Box Office Mojo (boxofficemojo.com) the Harry Potter franchise should knock out Star Wars as being the most lucrative franchise in history with this latest installment. And, Harry still has another movie waiting in the wings. It declined close to 60 percent in its second weekend, which is more than the average film with good word of mouth. But, considering the massive fan base that turned out for opening weekend, it fell with a soft landing.
The big story of the weekend was Disney’s Tangled, specifically how well it did in its debut. It came within a hair of knocking down HP but came up just a mil short at $49 million, a total that earned it the number two spot, all-time, in Thanksgiving openings. Most insiders credit Disney’s marketing campaign that skewed away from the classic princess story in order to bring in male audiences. Disney also recently announced that Tangled may be the studio’s last princess movie.
The Rock, having delivered solid numbers in past Disney outings, got off to a slow start with his revenge film, Faster earning just $8.7 million. Also delivering less-than-stellar performances were Burlesque at $11.8 million and Love and Other Drugs at $9.8 million.