It’s the tenth episode of real people “hurt by the recession,” vying for a spot in the Trump empire. Last week Anand was fired for illegal solicitation on the pedi-cab task. In the boardroom, Poppy was fired.
Steuart, Clint and Brandy waited outside the boardroom for the result. Brandy said she was still wary of working with the two men who were used to each other and felt she had to be on her guard. After Poppy got fired, Liza and Stephanie came out of the boardroom and were still fighting.
As winning project manager Clint met with Starwood Hotel’s CEO Barry Sternlicht. Clint also got a $5000 gift certificate from Pier 1 Imports and was grateful because he said had to sell everything to keep his family afloat.
The task this week was for FLO TV and AT&T to create a 30-second commercial convincing people to use AT&T Mobile. Jane Hancock from FLO TV and Ted Woodbury from AT&T would judge the spots on creativity, brand representation, and concise and clear messaging. Stephanie and Steuart stepped up to be project managers for the task.
Stephanie’s idea was to have people escaping the bad situations they were in by watching TV on their phone. Liza’s ideas were shut down and Stephanie tasked her with accounting and location scouting. Stephanie decided that she would do everything else with Liza as her “secretary.” Liza introduced herself to the photographer but Stephanie butted in and said she was the boss. Liza left to scout locations. The cinematographer was annoyed with Stephanie because she didn’t have anything organized yet and it was pointless. After the team couldn’t find a real location the cinematographer called the shoot like being in a “high school version of film school.” Don showed up and noted that Liza was being relegated to doing menial tasks so Stephanie would be to blame if the project failed. During editing Stephanie was upset that Liza seemed to have “washed her hands” of the project.
Steuart decided to be in charge of editing, Brandy presentation and Clint creative. Clint’s idea was a bunch of guy friends watching sports on their phones but one guy without a phone felt left out so finally he went to buy a phone in the end. The team had to shoot six scenes so Clint stepped in to act as the “odd man out.” Clint said that he basically was doing all the PM work. Brandy felt left out. Ivanka visited and noted that Steuart might be relying too much on Clint and questioned Steuart’s leadership. The team was worried that they weren’t making the right judgments during editing because it was really late and they were tired.
Stephanie presented for Fortitude. She said their ad showcased the “finer moments in life.” Their ad showed a boss in an office who complained about lack of energy. Suddenly someone jumped up yelling about a sports score that he had just seen on his phone. The boss then told everyone to go out and get the phones.
For Octane all three members presented. Brandy stumbled over her lines and Steuart explained they were up all night editing so couldn’t memorize their presentation the way they wanted to. Despite that Steuart thought the presentation went well.
Trump said Stephanie had a much better presentation than Brandy. However he didn’t like the idea of people watching TV at work. Stephanie admitted that it was her idea. Don said the judges liked the presentation, production values and energy. The judges didn’t like the commercial concept and the fact that it took 18 seconds before the brand was shown.
Ivanka told Octane that the judges liked the branding, creativity, high energy level and that the purchasing store was included. They didn’t like the campiness and the inconsistency of the brand message.
The winner was… Octane. Steuart would meet with Cathie Black, chairman of Hearst Magazines.
Stephanie and Liza were left in the boardroom. Stephanie said Liza was hard to work with. Trump said that Liza seemed hard-headed in the boardroom. Liza said she always had to defend herself. Liza said that her idea was overlooked and Stephanie insisted on her own idea. The idea and branding was Stephanie’s responsibility so Stephanie… you’re fired.
Next week: The last four candidates have to produce segments for the Isaac Mizrahi brand for QVC.
The Apprentice airs Thursdays at 10 pm on NBC.
For a preview of the cast members for The Celebrity Apprentice Season 11 click here
For a recap of Episode 9 click here
For a recap of Episode 8 click here
For a recap of Episode 7 click here
For a recap of Episode 6 click here
For a recap of Episode 5 click here