When the Federal Trade Commission (FTC) implemented “The Do Not Call List,” consumers were rushing to get their names on it. And now the FTC is at it again, trying to protect the consumers, but this time it’s targeting the companies that are tracking your every move online.
What is being called “The Do Not Track List” is aiming to let consumers opt out of having their online movements logged, according to PC World. Every time you visit a website, your data is logged by certain companies so that the ads that pop out while you’re on the web cater to your personal needs. When you order anything online, many of the companies are sharing your information with other companies. This is what “The Do Not Call List” is trying to stop. Opponents of “The Do Not Track List” say that it could decrease how effective online advertising is anymore.
When shopping online recently, as I checked out, the company asked me if it was alright if they shared my information with an advertising agency. I just checked the box that said no and that was it. This is how simple it is for online customers to not have their information logged. It’s that simple, and having “The Do Not Track List” would simply raise costs for all of us. This list would result in higher costs for online users because there would be less advertising. The reason for less advertising would be because it wouldn’t be valuable for companies to advertise online anymore if they couldn’t target the consumers, according to Fortune.
Besides being able to just check a box that asks companies to not share your data, it is also simple for you to just block these online advertising companies’ cookies. Many browsers have options that you can set so that these companies can’t track your moves, according to Cnet. It is very simple for online customers to opt out of online tracking themselves without having to get the government involved. Besides, I don’t think that I’m the only one to think it’s nice to have an ad pop up that targets exactly what you have been looking for. Yes, I don’t want all of my information shared, but simple advertising has been going on far before the creation of the Internet.
So, “The Do Not Track List” would just make browsing more expensive and advertising less effective. But if you still want your information off of the advertising companies’ lists, opt out when you purchase things online, or simply block their cookies.
Grant Gross, “FTC Calls for Online Do-not-track List to Protect Privacy” PC World
JP Mangalindan, “Four ways the FTC’s “Do Not Track” registry doesn’t track” Fortune
Declan McCullagh, “Why an FTC ‘Do Not Track’ list is a bad idea” Cnet