Facebook statuses reading, “I like it on the floor”, and “I like it on the kitchen table” and “I like it on the couch”, are popping up everywhere these past few days and many are wondering what these statuses mean. In fact, many may be hoping they mean what they seem to mean.
These messages, which seem sexually suggestive, are really not. The “I like it on the (fill in the blank) phenomenon is merely the latest phenomenon hitting Facebook as women (and likely some men) are updating their statuses describing where they like “it” in order to promote breast cancer awareness month. The “it” in question is not sex, as it may seem to suggest, but rather a handbag or purse.
The fun Facebook game, really, is to describe where a woman likes to place her purse or handbag. What “it” is left to the imagination, though most likely “it” will be assumed to be something sexual in nature, if history of how the human mind works is any guide.
Earlier this year, a similar grassroots Facebook based campaign spread as women went to their Facebook status and simply listed a color, which ultimately was the color of the bra that they were wearing. At that time, it seemed every woman with a Facebook account was entering “red” or “white” or “black” or “pink”.
The phenomenon of Facebook, and its use in quickly spreading helpful messages supporting important causes, seems to only grow in impact around the country and around the world. When Haiti was devastated by an earthquake, many went to Facebook to hear how to most efficiently and effectively send contributions to the devastated country.
Facebook causes can be comical too. Earlier this year, a Purdue University student to rally millions around the country to participate in ‘boobquake’ a comical reaction to an Iranian cleric’s assertion that provocatively dressed women around the world were causing an increase in natural disasters.
This type of awareness raising efforts has some critics. Some believe it trivializes important issues such as breast cancer and gives the illusion that people are doing something more helpful than they actually are.
But taken in context, it seems that Facebook grassroots efforts such as “I like it on the floor” and “I like it on the kitchen table” and “I like it on the couch” are a fun and harmless way to make more people aware of serious issues such as breast cancer.