Picking the business name for your limited company is the first most powerful step to gaining solid ground in marketing. It’s the name that starts the ball rolling, and you sure want to make great scores in terms of sales and continued increase of clients. Whether you have a private company or a limited liability company, it is important that this foremost business identity speaks loud and clear.
Here are great tips in choosing a name for your company:
Unique but certainly easy. It is important that your clients remember your business name and have no trouble speaking about it to someone else. With all unique ideas in mind, try to pronounce it to someone or write it down and let a passer-by read it. If they have no trouble, then it’s a good business name. In the same light, it should stick to peoples’ memory right away, like all great company names, without requiring you to explain each time.
Attach a visual element for greater attraction. Just having the Ltd. at the end of your business name isn’t enough because thousands of others in your industry have that. Neither does relying on LLC or the Inc. do much. But with a visual element, you boost the memory of your business name. This is because people naturally attach a figure, object, animal or a caricature with any company.
Sell what you have. If your limited company has clothing and footwear among its products, don’t go with names alluding to food or pets. Your business name is the first picture offering what you have to sell, so focus in making a positive impact about your limited liability company.
Make a positive impact. Apart from making sure the name would position your product or service, it should have positive appeal as a well. Avoid names that have something to do with dark hours of history or people. They’re sure to ward of clients away.
Name length matters. The name shouldn’t be too long but not too short as well. Don’t use just meaningless initials or long ones that won’t fit in business cards and phone books. Also, take away the indication that you are operating a limited liability company or a privately owned business. Your clients aren’t keen on that.
Distinguishable identity. Don’t blend in or be a copycat of any competitor. Instead, stand out with a business name that sets you apart from others in your industry. Be bold and noticeable as a company, not an option among the competition.
Have the dotcom power. Whether you have a limited company or own the business privately, a good dotcom domain is sure to put your business solidly in the industry. Check online resources to make sure it’s available.
Observe IP rights. Many other businesses have come before yours, regardless of the industry. To avoid violations of their intellectual property rights and going against local and national laws, check ahead whether there’s already a registered name in the government registry.
Jim F. Roberts has been expertly writing articles for 5 years on a variety of topics of interest. He finally discovered that starting a business requires a good knowledge on the types of company formations like solo ownership, Ltd., LLC, Limited Company and all the requirements in a business start-up.