With all of the tooth whitening products on the market, it is clear that many people are trying to get a whiter smile. What possible benefit could someone expect to gain by having their teeth artificially whitened? Here are three answers:
1. Romance. It is a simple and unavoidable fact that people are more attractive when their teeth are white. For people hoping to enhance their romantic relationships, or just improve casual socializing ships, therefore, having a tooth whitening procedure is a no-brainer. Why not give a better impression to new social acquaintances? And why not look as attractive as possible for one’s significant other?
2. Business. Being attractive and taking care of oneself is just as important in business as it is in romantic relationships. Business networking involves short introductions to many people, with a financial incentive to develop lasting relationships. First impressions matter, and your smile is part of the first impression that you give. If you meet two business people who are identical in every way, except that one of them has white teeth and one of them does not, which do you suppose you’ll be more drawn to? Accordingly, many people who want to succeed in business have a teeth-whitening procedure.
3. Self-image. Regardless of the effect of teeth whitening on one’s romantic and business relationships, many people feel better about themselves when they feel attractive. Having your teeth whitening can make you feel more attractive, and therefore be a more confidence and self-satisfied person. Greater confidence will lead in many cases to greater success in other areas of one’s life.
Teeth whitening procedures have become successful because they are so useful to people in the settings described above. While some people have their teeth whitened solely for personal, self-image reasons, many undergo such procedures to improve their relationships with others.