In order to locate designer trunk shows, you have to go to the source of the show- either the designer or the location where the show will be held. Locating designer trunk shows can be difficult, but with a little know how you could find yourself rubbing elbows with your favorite designer in no time.
What are Designer Trunk Shows
Designer trunk shows are private showings of collections by a specific designer showcasing their latest collection of clothing, jewelry, shoes, handbags, lingerie, hats, gloves or other accessories. Usually luxury retailers like high end department stores or boutiques host designers for these shows. You can only view the show by invitation only. Most stores offer invites to their best customers. Designers may invite their loyal clients to the trunk show as well.
Why Attend Designer Trunk Shows?
Besides being exciting, designer trunk shows allow you exclusive access to a designer’s upcoming line and to the designer themselves. Think of it like a preview of a movie, only with fabulous clothing or accessories. Designer trunk shows offer attendees the opportunity to order or purchase items before they are available to the public. If there is a very definite negative reaction to an item in the show, it may disappear altogether from the line. A designer trunk show, then, may be your only opportunity to buy the item. You can also find one-of-a-kind pieces at trunk shows. Take note that designer trunk shows are not discount sales but expensive high end events. However, if you attend a trunk show for an up and coming designer, you could snag designer swag for less.
How to Snag an Invite to a Designer Trunk Show
The first step in getting an invite to a designer trunk show is locating the show in the first place. You need to find out where they are happening in enough time to snag an invite. How can you locate designer trunk shows? Here are some tips to get you started.
Visit Designer Websites
If you have a favorite designer, visit their website and sign up to be on their mailing list. You could also sign up as a preferred customer. If you buy items from the designer, buy them through their website if possible. Often, designers invite their best clients to designer trunks shows, so become a visible client.
Fashion House Websites
The major fashion houses often announce upcoming designer trunk shows on their website. Sign up to be on their mailing list and you will get advance notice of trunk shows coming to your area.
Interact with Designers
If you get the opportunity to interact with designers, especially rising design stars, jump in feet first. Hob nobbing is a great way to snag an invite to the designer’s upcoming trunk show.
Attend Fashion Week
Attend a fashion week event if you can. Most designers will attend the fashion events, especially their own showing, during the week. Most major U.S. cities have a fashion week, but New York Fashion Week is the grand dame of them all in the U.S. How can you go to fashion week? Well, some magazines and TV shows offer contests to attend. You could also volunteer to help out at your favorite designer’s show during the event. This may be a bit involved, but a serious fashionista would have a blast. Getting to know the designer at fashion week is a great way to get on the guest list for their designer trunk shows.
Social Networking Sites
Most designers maintain accounts on the most popular social networking sites such as Facebook, MySpace and Twitter. Sign up to follow your favorite designer and you will get updates about their upcoming events, including designer trunk shows.
Get on Mailing Lists
Sign up for mailing lists at major department stores, clothing boutiques and upscale retail shops in major cities such as New York, Chicago, Los Angeles and San Francisco. Stores in these cities often host designer trunk shows.
Call Around & Become a Loyal Customer
Cold calls may not work well, but if you are really interested in a certain designer contacting a boutique that carries their items and has had trunk shows in the past may work well if you’re an established customer. Usually boutiques are only interested in inviting customers to a trunk show who they feel will buy. So set yourself up as a loyal customer and snag an invite. You don’t need to break the bank to prove you’re invite worthy. A few small purchases at regular intervals may just do the trick.