Writing for the Internet is a bit different than writing a letter or composing a blog post for fun. There are five main parts to a web article that will support search engine placement and reader enjoyability. Read and reread these parts to ensure you understand how to create effective web content. When all the parts are there, writers can gain more page views, readers, followers or whatever traffic terms used to define writing success.
Title With Keywords and Call to Action
The title for a web article needs to include the main keyword of the article and a call to action. The call to action is what makes a reader want to learn more. A good example is, “3 Dangerous Diet Foods You Eat Everyday”. The reader immediately asks, what are the three foods, why are they dangerous and do I eat them?
Introduction Paragraph That Explains and Pulls the Reader to Paragraph 2
The introduction paragraph is the most important. The reader wants to learn more about the topic quickly, but the writer should never give away all the secrets. Using the example title above, the writer could list the foods, but not why they are dangerous. The introduction paragraph should end with a transitional sentence pulling the reader into paragraph 2.
Subheadings to Break-Up Content
Sub-headings should be used throughout the article to break-up blocks of information. Readers want to skim and find relevant information quickly and that is what sub-headings provide.
Keywords and Keyphrases
A web article is nothing without a keyword focus. In the example title, the keyword was “dangerous diet foods”. This keyphrase needs to be included in the title and once every 100 words in the article. The first sentence and last sentence are great places to stick the keyphrase.
Correct Tone – Friendly or Formal
The correct tone will be determined by the client or the website on which the web article will be published. Without a doubt, there is a difference between tones on the Journal of American Medical Association website and a personal blog. Web content needs to respect the tone of the platform.
Learning how to write web articles is all about fine tuning article writing. You can learn the process today and have to fine tune it tomorrow. Advances in search technology will change up the rules and that is why web writing is unique and ever evolving – just the way we like it.