As the approaching midterm elections have democrats racing to get out of the vote and whip up liberal enthusiasm, a new poll released by Gallup hints that Republicans may have a landslide victory even greater than that which occurred in 1994. To whit, a “high voter turn out” model favors Republicans by 53% to 40%. Though the Republican brand was toxic in 2008, the GOP appears to have rebranded themselves as the solution to the nation’s economic woes. Listed below are ten other similarly unbelievably successful marketing campaigns.
1. Remember Frosty Boy Ice Cream? You probably don’t, however in 1963 the soft serve giant headquartered in Portland Maine was sued after several near fatal cases of “cold eye” experienced by customers who ate Frosty’s signature ice cream Sunday to quickly. They rebranded themselves as Dairy Queen and the rest, as they say, is history.
2. Started as the personal car company of Adolf Hitler, company executives who work for BMW were afraid that their car company would never escape their association with the Nazis. Now however, BMW has only a reputation for selling luxury automobiles.
3. Many people would be surprised to know that before McDonald’s was a global fast food chain that sold billions of hamburgers worldwide, it started out as a small restaurant at John “Old” McDonald’s Farm. However, after several food poisoning cases John McDonald almost threw in the towel before somebody explained to him that he should sell fatty food which is heavily salted as research shows that this is more addictive than oatmeal cookies.
4. Before he ran for vice president with Barack Obama in 2008, Joe Biden was a train conductor for Amtrak for decades. However, due to a momentary lapse of attention, he was responsible for a 33 train car pileup in 1973 which fortunately did not result in the loss of life, but which left him with the nickname, “Sleepy Joe.”
5. Little Debbie, who makes a popular line of preservative infused bakery goods, was arrested in 1965 on 12 counts of racketeering and counterfeiting. After spending five years in prison, Debbie Smith who went by the name of, “Little Debbie”, in prison decided to sell the recipes that she had made in the big house.
6. Are you a fan of Ben & Jerry’s ice cream? Then you might be surprised to know that Ben and Jerry were involved in several attempted art heists in Europe. After cleaning up and walking the straight and narrow, the two rarely discuss their prior life of crime, though they did name a chocolate and raspberry ice cream, “Mona Lisa’s Delight.”
7. Before the Pillsbury Dough Boy landed his now iconic television spokesman role, he was charged with grand theft speed boat after he tried to “borrow” a friend’s boat in South Miami to go on a bizarre hunt for Gilligan’s Island in 1982. Tabloids at the time reported that he was high on baker’s yeast.
8. Before Gatorade become a popular drink for sports fans everywhere, it was formulated by a team of scientists at Florida State University to be a thirst quencher for campers which repels bears as it was originally made with 1% coyote urine. After this extra little ingredient was dropped, sales took off.
9. Before the popular online social networking site Myspace became popular with college students, it was first set up by the Russian mafia so that prisoners could communicate with each others inmates and those on the outside.
10. Before becoming a popular chain of convenient stores, K-Mart initially was in the business of selling guns, liquor and gun ammo to customers in southern Utah. They were forced to change their business model when new zoning laws prohibited the sale of firearms and liquor in the same store.
For the Top 10 Secrets Uses for the New Jersey-New York Train Tunnel click here.