Are you a Twitter user looking to maximize returns on your marketing efforts? Just as in all other marketing techniques, it starts with gathering intelligence about your audience. Twitter can provide you with a lot of information you can use to focus your efforts where it matters the most. Here are some tools to get you started.
Use search.twitter.com to find the people who are interested in the same topics you are interested in. Once you have identified some key players, engage them on a personal level. Remember that Twitter is all about useful, engaging conversation.
Use Backtype.com to keep current and keep your tweets fresh. Backtype.com searches millions of conversations happening in real time all over the web. Real time conversations coming from blogs, social media networks, and media help keep you abreast of what is being said about your interests.
Use Twitter Grader to find out who the most influential Twitter users are in a specific geographic location. Twitter Grader is a grading system that combines number of conversations, re-tweets, followers, and follows to grade the user. Grades range from 0-100.
Use backtweets.com to get a clear view of the conversations that are happening about your website (or any other website of interest). This tool can also help you identify supporters of your brand by revealing links to websites via tweets. Backtweets.com can also crawl through URL shorteners, which can be missed through regular searches.
Use twellow.com to find new people of interest to follow. This specialized tool allows users to search by keyword and geography without ever leaving Twitter.
Maximize your marketing results by gathering as much information you can about the active users in your area of interest, what is being said about your area of interest, and who are the most influential users in your geographic location.