Yuri and Pavel are two huge fans of their home basketball team from Moscow. When Moscow’s basketball team played the Miami Heat in Miami, the two brothers being good fans came out to support, decorated in team colors and holding signs.
They were interviewed by a Russian newscast, and immediately after was also interviewed by the Miami Herald, who would go on to publish an article about two Russian fans, and the growing impact of the NBA in Russia.
What the Miami Herald did not expect, happened.
These two “Russian fans” were not Russian at all, in fact, they were two locals out to have some fun. But the hilarious content of the original article, now removed by the Miami Herald (but can be found around the web) range from talk of Britney Spears being popular in Russia, to a made-up rapper named Don Zagru who wears Lebron James jerseys (who the two claimed to have listened to pre-game, to get pumped up for the game).
Now Don Zagru has a twitter page, a facebook page, and many spin-offs and follow-ups after the event.
I think a valuable lesson is learned here for all and any reporters. Verify your sources!