Everyone new to online business is quickly overwhelmed by all the terms involved with running a successful website.
Some of the first words you will run into are:
Monetize: all this means is turning your website into a cash machine.
Traffic: This is just another word for real people connecting to your website.
UV: This goes with traffic it just means unique visitor, there is 12 hour and 24 hour unique, which goes along with some companies whom pay for 12 and 24 hour only visitors per each visitor.
SEO: This stands for search engine optimization, or in other words making your website readable to a robot, and making sure the key words have a fair amount of monthly searches have little to none competition and a sitemap is on the homepage and submitted regularly to all the major search engines for crawling.
PPC: Pay per click, basically every time someone clicks one of your ads you got from a company like Google-Adsense you get paid.
PPI: Can stand for two things pay per impression (means if someone visits your website long enough to make an impression on the banner you have up, they don’t need to do or click anything for this to work. Or it can stand for pay per install that is an affiliate program some company’s offer.
Affiliate Program: This is what most people new to e-commerce get started in; you basically get people to signup, download, or purchase a product. Then the company gives you a commission for sending them new leads that follow threw with their pre-set requirements laid out for you to receive payment.
Paypal: This is a term you will come to love once you start making income, Paypal is sort of like a free debit card that anyone with a bank account or credit card can signup for, it’s a preferred method of doing online cash transactions between people.
SSL: Short for Secure socket layer, what it does exactly is creating a secure connection that is encrypted between the client and server to make it hard for outsiders (hackers) to collect valuable information being transferred.
Sitemap XML: This is a very important part of ensuring top search engines keep your pages indexed properly to help traffic find your website content.
Web analytics: In short this is like the study of SEO, you pretty much study every detail regarding how traffic is reacting and interacting on your website to better understand what changes you can make in regards to layout, key words etc.
Banner: This is an ad in a rectangular shape that shows an advertisers service or product, some have animated graphics and sound.
Meta Tag: This is a word(s) that describes the content of your web page. This helps ensure the content you wish to get archived by WebCrawler’s gets archived.
Copyright: This gives you a layer of protection against others stealing your content off your website.
Web Crawler: This is a program or script from search engines that goes threw your web pages and indexes them to keep your content up to date to improve the quality of peoples search results when they are looking for stuff online.
I hope this quick overview assists you in your journey into e-commerce.