When I started my business, I went all in with social media. I had a twitter account, facebook, WordPress and YouTube account.
I quickly settled on facebook as my primary means of social media for myself, and my business. I can add pictures, and link items easily to posts.
Facebook is my favorite social media platform. They have special statistics they email out to you, to let you know how your page is doing.
You do have to have a personal account, and connect a business account to it. This can be a little annoying at first. I am told there are ways around this, but they are cumbersome. I now manager two business profiles (and a personal profile) so having one login does make life easier.
Facebook is an Advertisement for your Business
Make sure to treat your facebook page like an advertisement for your business.
Would you run an ad campaign that says ‘We just had the greatest office Halloween party’ or ‘I attended a great trade show’? I have seen both of these on company websites, and as a consumer, they hold no value to me.
Some of these statements do add a sense of community. However, I feel a little alienated as a consumer when I read them. Consumers are not invited to office Halloween parties, and consumers generally do not go to trade shows. If your consumers are invited to these events, than by all means post about them.
If you discovered a new product at the trade show that may help the consumer, than that is different. That is what the consumer wants to hear. The consumer wants updates that benefit them. If they do not get this information, they will leave your site.
No Cyber Stalking
Do not cyber stalk your ex-employees. It may be painful if your ex-employees are not happy with you, and post it publically.
Laws and etiquette have not caught up to this situation yet.
Do you really think it is ethical to view your ex-employees Facebook pages? You may think, well they should not be talking about us. There may be some truth to that thinking as well. But remember, you are the business and you are expected to behave more professionally.
I have seen businesses get in fights with ex-employees, even if the ex-employee did not mention the employer by name.
If an ex-employee is spreading false and misleading information about you and your business, you should treat the situation just as if someone had taken a billboard out and said the same thing. If all the message says is ‘My ex-employer sucks’, you do not have much of a case. They did not mention your name specifically, and so the damage the message could have cause is small at best.