Online marketing gurus often advise you to use classified ads in real-world magazines to market your information products. Great advice-now, how do you do it?
Really good magazines have a media kit-simplified information on what the magazine is about, who its readers are, how much ads cost, and who to contact. You need the media kit. Read the whole thing and all supporting documents.
Some directories will list a direct hyperlink to the media kit, and others just list home page addresses. When you click on a web address, search for a button or tab marked Advertise or Media, or click the Contact Us button. Remember, these magazines are aimed at consumers so advertisers may need to search the bottom of the page for the correct link.
Business directories will frequently have dead links. Don’t be dismayed-dead links only mean the website moved its pages around and didn’t update the directory. Go to the home address and begin searching there.
Not everyone who needs your publication spends every waking moment online. Target offline customers through classified ads and you’ll widen your circle of influence immensely.
If you found this article engaging, visit the links in the Resources box on the right to read more about finding niche magazines, tracking your online marketing efforts, and how to write a killer classified ad.