Nobody sets up a good website just to look at it themselves unless they are in they are the few who just want to entertain family and friends. They want to have visitors to the site who spend time there and look at all thing offerings that are found. For this reason, the website needs to be set up properly and should be organized in a manner that is easy to navigate.
A good website should offer the visitor information or a product that they can purchase at a better price than other websites. While many websites offer a great deal of glitter and bright graphics, if the content is not up to date or if it is irrelevant then the visitors do not come back. You need to offer a good graphical interface that also has the most current information.
How Navigation can Help a Website:
In order to create a good website you need to look at it as if you were visiting the page and not designing it. This can give you a different perspective than you now have on how to help with navigating the pages. Once you have realized that what looks great may not always be easy to navigate then building the perfect site is easy.
~~ When you are offering a product and you want to give the customer the chance to get more information about it, you can add a link to it. When they are ready to read the information they can simply click the link. If you make it difficult to find the extra pages you are providing then you may lose credibility. This is one area where ease of navigation is a definite plus.
~~ Those times when a visitor gets to your page through another site and wants to look up information but cannot because it is difficult to navigate the page, you have lost a potential customer. Do not have everything so busy that finding anything is difficult to do. Keep it simple and allow the visitor to find all the information that you are offering in order to keep them looking through the site.
It is vital to think as if you are the one visiting your site and not the one who is designing it. If you look at if from this perspective, you may find that you are not getting through to your visitors. Keep your site simple with easy navigation and your customer base is bound to increase.