Sweetest Day 2010, much like other obscure holidays we are hearing about this year like Boss’s Day2010/Bosses Day 2010, is increasing in the public’s awareness. UnlikeBosses Day,Sweetest Day seems to be just another version of one common “sweet” day we all know and love, Valentine’s Day. So, why do we bother celebrating it, what is it really about, when is it, and who cares? Let’s examine this to understand why this is becoming news for you this year.
Even though many sites like Break Away Trends offer up some links, Sweetest Day news items are not generally a common find, as most of us have probably never heard of it and it rarely affects us. You may be surprised to learn that it has been celebrated as far back as the 1920s: Film stars Theda Bara and Ann Pennington would go around Cleveland (where the day originated) giving gifts to the less fortunate– to include newsboys, orphans, and hospitals (reports Sandy Mitchell, a Cleveland guide at About.com).
The website for the holiday, Sweetest Day.com, mentions how, in the early years, the newspaper boys (numbering about 2,200) were given boxes of chocolates by Pennington. But newspaper boys don’t have to be the only ones receiving your chocolate candies as thanks for good service. It is a day to honor any and everybody special, designed to be a broader outlook on the holiday it is oft compared to: Valentine’s Day.
Today, however, it has supposedly transformed into a Valentine’s Day Part Two despite the original intentions, mainly celebrated by couples in romantic ways. Sandy Mitchell explains how back in 1922, citizen Herbert Birch Kingston had the goal in mind of doing nice things for those less fortunate and thus invented the day. It was also meant to be used as a sign of gratitude for those doing service to the community, continues the Sweetest Day website.
For those of you checking out any of the sites, it may leave you wondering just why it is degenerated into a sequel to a holiday which many today already find arguably arbitrary and capitalistic, escaping its purer and more altruistic roots. Indeed, many who live in the regions where Sweetest Day is better known will be shopping today– just another day to look for sales for their sweeties.
Still, the holiday’s website maintains that the day is worthy in that it does not express any one sentiment for any one relationship stemming from any one religion– that it thrives purely on its intent to do good for others.
Sweetest Day 2010 falls on Oct. 16. It is always on the third Saturday in October. Many of you will not be affected by this at all, but for those of you who do celebrate the day– either by regional tradition or choice– you may want to keep in mind the roots of the day and the original meaning, so as to not just repeat other love occasions commonly arrived at from year to year. If this day is news to you, you may wish to use the day to offer up your gratitude or appreciation for those who typically don’t get recognized on other days.
Bally’s Secure Three-in-a-Row Sweetest Day, Break Away Trends
Sandy Mitchell, Sweetest Day, Cleveland About.com
Sweetest Day Website