For over 50 years, DuPont has conducted a survey of Automotive Color Popularity and, for the first time, the December 2009 report included a worldwide ranking. Quoting the DuPont press release, the report covers “detailed information on the automotive markets in a variety of countries and regions, including: North America, Europe, Russia, South America, Mexico, Brazil, Japan, South Korea, China and India.”
Here are the top ten on the list. You can also check whether the color of the car you drive accurately reflects your primary personality traits.
Silver tops the list at 25% although it comes in third in North America. It’s the favorite in India, China and Russia. Words like modern, cool, and successful are linked with this leading color.
At 23%, black is number two and signifies elegance, control, and appreciation of classics. In Europe, black remains number one with silver coming in second. While silver was tops in Russia, green beat black for second spot.
White stands at 16% in global popularity and squeaked by black to remain the most popular color with North Americans. White is also the favorite in Japan with black and silver in a tie. The choice of white suggests the driver is particular, neat and extroverted.
Gray equates with sober, calm, hardworking; blue with calm, quiet, dependable. No surprise that color expert Leatric Eiseman describes owners of red cars as “sexy, high-energy and dynamic.” Darker green suggests trustworthy and bright green reflects lively. Brown goes with down-to-earth, beige/cream colored with reserved, and yellow/gold with an upbeat personality. Interestingly, some studies indicate that brighter colors equate with less confident drivers. You can decide if you agree or disagree with the validity of these traits in your case. Naturally, you may not have made the color choice yourself if you drive a used car in a color that someone else picked.
Currently, chroma colors are also mixed in with the solid shades. The latest car colors have equally colorful names such as “Wooden Nickel, Winter Lavender, Simple Chaos, Crystal Crème, Light Intensity, Frozen Wave and Microcosm.” These names come from palettes that DuPont categorizes as “Traditional Avant-Gardist,” “Normal Maniac,” “High-Tech Ecologist” and “Global Patriot.” What colors will be the next most popular? The company says forecasting trends has to happen well in advance, three years, before a car comes to market.