If you watched the 2010 VMAs it probably didn’t escape you that there was one performance that distinguished itself from the rest. Florence and the Machine brought something to the stage that was greatly needed–talent! The VMAs of course went downhill fast after Eminem’s performance going from an artist spitting poetry to an industry pawn lip syncing. In amongst all the Kanye, Bieber, and Gaga manufactured pop was a bright light in the form of Florence Welch.
Many people in the US had not heard of her or her band “Florence and the Machine.” but after the VMAs that all changed. Internet searches for Florence and the Machine have been running high after Sunday’s performance, and the band quickly became a trending topic. Why did Florence catch such attention? It’s simple really; The VMA audience saw something unexpected in that performance, something we’re unaccustomed to seeing on MTV–someone actually singing.
Furthermore, not only was this possibly the only non lip syncing performance of the night, it also showcased someone with natural talent who makes music for music as opposed to the current crop of performers who walk safely along the record industry lines churning out whatever is deemed profitable. The VMA performance was very reminiscent of artists of the past like Janice Joplin as it showed art, beauty, and soul displayed through strong vocals.
This is what gives a glimmer of hope for the seemingly dead art form of real music. Whether you like rock, blues, country, or any other style of music, you have to admit that the commercialization of the industry has led to a sad lack of quality across the board, as companies all try to fill there pockets by exploiting the dreams of moldable musicians instead of promoting natural talent. The only way to beat the system is for someone to overcome it and remind people that music is more than what the company is selling. At this time, Florence and the Machine is the band set to fill the role of that someone.