The Halo: Reach Beta successfully ran during May 3rd to 20th of 2010 and Bungie was able to enlist 2.7 unique Beta testers for its upcoming game, Halo: Reach. The Halo: Reach Beta was a smash hit and possibly the best idea Bungie has had in years.
The Halo: Reach Beta was Bungie’s first attempt at letting gamers take a stab at allowing the Halo community to try a new Halo game before just throwing it out on the market. OK, I might be making light of Bungie’s previous Beta testing method, but in the past, it always appeared that the launch of a Halo game was kind of a Beta test unto itself and they have been known to be filled with bugs, glitches, and usually have to be tailored and fitted later on in Bungie updates.
The Halo: Reach Beta helped to remove the usual kinks and glitches associated with a Halo release by allowing 2.7 million hardcore Halo fans to test out the new game like only 2.7 million Halo fans could. No matter how hard Bungie would have tried – and they are surely doing their best – there are just too many circumstances to account for with a new Halo release and the Halo: Reach Beta and It’s 2.7 million testers gave the Halo: Reach project a great advantage over other Halo releases.
In addition to helping with the glitches and bugs that will occur no matter what, The Halo: Reach Beta also allowed Bungie to make gaming tweaks, fixes, and gave way to new features that were demanded during the Halo: Reach Beta. By listening to what fans loved and hated about the Halo: Reach Beta, Bungie was able to better make the final Halo game that fans wanted and will love for years.
Last, but certainly not least, the Halo: Reach Beta created a great marketing blitz for the Halo: Reach project. Gamers got to play the game, montages were made, gamer’s got a taste of the game, and those that didn’t can’t wait until the final release. By putting the game out there and taking it back, Bungie has set themselves up for record breaking launch day sells.
For more, read 4 Halo: Reach Features that I Hope Bungie Will Remove After the Beta , Why Halo: Reach Makes Me Want to Throw My Halo 3 Disk in the Garbage , and The Top 7 Halo: Reach Features Not Found in Any Other Halo Games
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