Internet users type words into the search bar and Google guesses what the user is searching for with every letter added. Many SEO experts have dedicated websites to long tailed keywords created from three, four or five word stringed together in a sentence-like structure. Will Google Instant inhibit websites using these long tailed keywords from receiving traffic?
Google Instant Search Results Come Faster, Earlier
If an Internet user is searching for “marketing solutions for small business” results will appear with the letter “m”. By the time the word “market” is entered into the search bar, there are already results for marketing companies. If the user finds a website that interests them, they may never make it to the full keyword which would have produced a completely different set of results in an old Google search environment.
Will Long Tailed Keywords Be Replaced by Stub Keywords?
The idea that long tailed keywords may be obsolete in the near future has many Internet experts pacing back and forth trying to figure out the best way to take advantage of Google Instant. One viable option is the restructuring the keywords on a given website to read as stubs verses long tailed keywords. A stub for “marketing solutions for small business” could be “market” or “mark”. While there is more competition with these smaller keywords, or stubs, it could be the only option for websites that earn money from traffic and PPC ads or affiliate programs.
How Long Will it Take for Google Instant to Affect Traffic?
Google Instant started inhibiting traffic to some websites on the day it was released. While no website owners or bloggers have come out and shouted form the rooftops that Google killed the traffic to their website, traffic is bound to be reducing with every search.
On the flip side of the coin, the new search method will increase traffic for websites with strong keywords at the beginning of a user’s search. This could increase traffic to some websites that never really saw much traffic before because they were lost among so many shorter and longer keywords.
Can an SEO Expert Use Google Instant to Improve Traffic?
Without a doubt, the new search method will change how websites are built and SEO keywords are utilized. There is no hidden agenda here for the mega company, only a dedication to searchers who want more relevant results. The Internet was built for business but taken over by the people. This search engine change gives the power back to the people despite the negative effect on traffic for many Internet marketing experts.