A Daily Guide journalist complained after encountering photos of women in Ghana who were breastfeeding their babies. The Country Director of the World Bank, Ishac Diwan, explained that the journalist encountered the photos in a photo library on a website which had been made available to delegates attending the World Bank annual conference in Washington, D.C.
The journalist reported that the World Bank portrayed Ghana as “a country full of hungry and miserable people.” (But the babies in the photos were eating?)
Diwan replied that the photos weren’t meant to tarnish the image of the country, that they were indecent and should not have been displayed on the Bank’s website, and that “we completely agree that they are offensive, and they prolong the kind of stereotypes that are really far from the reality and very much at odds with the image of Ghana that we want to project at the World Bank.”
Apparently, the biggest offense was the portrayal of Ghanians as a poor people. Breastfeeding has historically been viewed as an activity of poor people, a time when wealthy women turned their babies over to wet nurses. That perception does harm to mothers and babies by reducing breastfeeding rates in countries where women can afford to purchase artificial baby formula and to women who wish to emulate mothers in wealthy countries.
Source:Seattle Breastfeeding Examiner