There are many different pieces of advice out there for writing for the web and often the experts even conflict on their opinions of what you should or should not do. As someone who has been writing for the net since the 90s as a full-time profession, I can tell you that the market is always changing and that if you really want to be successful, you should listen to the advice of others but also avoid falling into the trap of thinking that only one way works.
When it comes to writing for online markets, you must adapt your writing for the Web. If you’ve never written offline before, this will probably be even easier for you. It’s a bit like a coach who needs to train a player who has never played the sport or any sport before. They won’t come with bad habits that need to be retrained.
However, if you’ve written for offline markets before, this can be both a blessing and a curse. The experience with writing will be essential to you learning to write for online markets. The downside is that it can sometimes be more difficult to change or adapt to your new writing style that will be needed for the Web.
There is no 100% guideline or rule to follow for web writing that works each and every time. This is because the Internet has grown to such an enormous size that we find many different types of writing here.
Some ways of adapting your writing for the Web include:
• Finding your own voice- this is important to standing out on the Web where many other people are writing about the same things that you are writing about. What makes you unique? What makes you interesting?
• Writing local content for a global audience- even when you are writing local content, there could be people from all over the world reading it. Write so that the story or information can be interesting or even useful to anyone who comes upon it online.
• Keep “white space” in your articles and content- using bullets, numbered lists, subheadings and small paragraphs, you create more white space in your online content, making it easier for the Web reader.
• Make it interactive- photos, links, videos, polls and more are all ways of making your content online more interactive. When you can bring the reader in and make them feel like they are actually taking part in the
These tips will greatly help you to adapt your writing for the Web whether you have previous experience writing or are just making your break into online writing.