So I was back in New York City recently and was very pleased to see that the City is still there despite the fact that I’ve been gone so long. Actually living anywhere else is sort of like living in a vacuum as the rest of life zips on by. Or maybe living in New York City is like living in a vacuum. Or a bubble. New York City life is like living in the great fish tank of the world; everyone wants to pass on through but only a select few are comfortable enough in their own skin to live there.
Regardless of what living in New York City means to you, there is an exciting advertising blitz going on in Manhattan from everyone’s favorite search engine Yahoo!. Yahoo! spots filled the phone booths in a variety of neighborhoods. I also caught these two huge unfurled cloth banners which hung from this building on the south side of Houston Street.
I have done an admittedly cursory amount of research and I can’t seem to wade through the responses to find out exactly what this Yahoo! marketing blitz is all about. It could just be brand recognition, it could be that Yahoo! is introducing some new product, or it could be that Yahoo! is trying to assert themselves as a search leader. Either way, the advertising from this one building seems to indicate that Yahoo! is trying to establish themselves as a one stop destination for all things having to do with any kind of an online experience.
There were other advertisements in the phone booths featuring L.A. Galaxy soccer star David Beckham. Beckham is sitting on a low back leather chair with his coffee cup in hand. He’s staring off to one side, as though he could be looking at anything; sexy-Spice Girl wife Victoria Beckham, a confused mess of fans through one sided glass, the future; whatever. Anyway his disposition looks even and the ad reads “The #1 online source for sports. Make Yahoo! your home.”
While this marketing blitz from Yahoo! could have other discoveries yet to be unearthed, the fact that New York City is among the first places Yahoo! has gone means something exciting must be cooking. If I may make a candid suggestion; maybe Yahoo! is getting ready to introduce the work of some of the writers from one of their recent acquisitions; Associated Content. Maybe Associated Content writers could have a “Jersey Shore” style reality TV show; maybe I could be one of the contestants. Or at least one of the creators. I’m staking my claim here, regardless of Yahoo’s! intent. Because, you know, when Associated Content writers throw down, there’s always the possibility that it could turn into a Situation.